What to expect from this article
Maybe you’ve seen the amazing effect that going online can have on a business. Or perhaps you’ve just had that brilliant spark of an idea and want to capitalise on it. You now find yourself asking “What do I need to get my business set up online?”
In this article I’ll share with you some key steps you have to take to get your business online and start off on the leading foot.
A professional website
The first thing you need to get started on is making your website. You can either choose to do this yourself or you can hire a company skilled in web development to do this for you. Doing it yourself can be made easier by using pre-made templates but you will sacrifice your time in return! Website design is an intricate process and a lot more work than you may think. Bear in mind you will usually have to pay a subscription fee and hosting on top, so be careful to include this in your budget.
On the other hand, you can hand in your brief to a skilled agency capable of doing bespoke designs and receive a premium website in return, but of course you will now have to pay a little more. Going with an agency also gives you the benefit of more time to focus on the income producing activities of your website, rather than getting to grips with resolutions and margins all day!
Why is a website important?
Your website is your virtual shop window, and you want to make sure that it runs smoothly with no errors or glitches. Just like with a physical store, you want to give the right impression as soon as possible. A website allows you to provide more information about who you are as a company, some information about what you sell and details on how to find you in the real world, if applicable.
Furthermore, once you start to advertise online, whether it’s by Search Engine Marketing or Social Media, you will be linking your audience to your website. For this reason alone it’s worthwhile making sure that your website is fit for purpose and can handle all the traffic that is coming your way! When you find yourself asking “What do I need to get my business set up online?” A website is your first port of call!
Now you’ve got your business website online it’s time to start thinking about how to draw people to it. This can be done a few different ways but a cost effective method is to get started on social media. With billions of people using the various different platforms such as Facebook, Instagram, Twitter, LinkedIn and more. It’s a gold mine for your business if you know how to use it correctly.
Social Media Tips
Social Media etiquette changes from platform to platform. Something that you wouldn’t think twice about putting on Facebook would be very unsuited for going on LinkedIn. Forethought and planning must go into each post. It’s wise to plan months in advance and really make sure you stick to it. Social Media is a brilliant way to interact with your audience and add a personal touch to your online presence. As brilliant as having a professional website is, it doesn’t provide much opportunity to get to know your customer base.
You can use Social Media to drive your audience onto your website, where they can purchase your products or services. Building good reputations in your customers’ minds is important and Social Media offers you a chance to do exactly that. You can engage in the comments section, create surveys and polls, post videos in reaction to something that has happened in your business and really involve your audience in the day to day things that usually happen behind the scenes.
You may be thinking that this is a lot to manage on top of everything else that you have to do to help your business thrive. As with the website, you can manage it all yourself or you can team up with an agency like ourselves. We will walk you through the process step by step and support your business growth. Social Media is a key aspect of getting your business set up online and shouldn’t be overlooked.
If you already have your business set up and running, the likelihood is you already have a logo figured out. If this is the case, then you’re going to need to figure out how to get it online in all of its various formats and make sure the resolutions are perfect for each place you’ll be using it.
Making sure your logo is consistent with the rest of your company branding is important. Having different colour schemes and logos only serves one purpose – to confuse your customer. Simple can often be better as it keeps a sense of continuity across your online platforms.
You may be thinking it’d be really useful to have all of this looked after in one place. Enabling you to spend time expanding your customer base and looking after your business. Luckily for you, you can!
In response to the growing amount of start-up companies emerging and the effects of Covid-19, The ITO have put together a package to get your business online as quickly and effectively as possible. We cover all of the major bases of your online presence including:
- A 10 page Website Design with full copyright ownership
- Unlimited Website Edits for 12 months
- Free Shared Hosting
- Full Social Media management. 3 posts a week across 2 channels, with the scope to increase as you see fit!
- FREE SSL Certificate
- FREE Logo Design
- 200 Business Cards, 500 A4 Letterheads and 2000 A5 flyers
To conclude, getting your business set up online will give you access to masses of new customers who are waiting for a company like yours to become readily available to them. Once you are set up there really is no limit to your reach. Once you’re established you can start to look at other techniques to drive traffic and increase your influence. For now though, a website and social media presence are more than enough to get you started.