When it comes to blogs and webpages, it is not all about excellent content. For best results, it is vital to strike a balance between great content and other structural components like header tags, image tags, linking, and others. This post focuses on header tags and how you can maximize them to achieve the right structure for your blogs and webpages.
So, without wasting time, let’s get to it!
What are Header Tags?
Header tags, as the name implies, denotes the “headers” in your content. However, they are HTML elements and not ordinary words. When used correctly, header tags ensure an easy understanding of your texts, either by readers or search engine. In some cases, they improve your SERP rankings.
What are the types/levels of header tags?
There are six different types or levels of header tags.
H1, usually represented as <h1>Heading 1</h1>
H2, usually represented as <h2>Heading 1</h2>
H3, usually represented as <h3>Heading 1</h3>
H4, usually represented as <h4>Heading 1</h4>
H5, usually represented as <h5>Heading 1</h5>
H6, usually represented as <h6>Heading 1</h6>
The most important of the six is the <h1> heading, and the <h6> being the least important. This means that the H1 tags are employed as the main title of the webpage or blog. The others – H2-H6 – will come in as the sub-headers for the main header, with the importance dropping from top to bottom.
So, if you want to make it easier for search engine crawlers and humans to assess and consume your content, adopt the use of header tags in your webpages and blogs.
Why do you need to use header tags?
Hierarchy and simplicity are the two main benefits header tags bring to the table. For instance, a long post with valuable content conveyed in lengthy paragraphs will most likely not pique the interest of the reader and search engines.
No one, not even a robot, wants to read a text that is a little bit wordy and with zero hierarchical arrangement. This is where you throw headers into the mix – they serve as vital indicators of crucial points or information you are passing via your content.
But that is not all – header tags also come handy in some other important aspects, as we have highlighted below:
1. Keyword Placement
The adoption of header tags allows you to use keywords in places where they count most – in headings. This increases your chances of people and search engines finding your web pages and its contents easy to find in search. For instance, “Header Tags” is the main keyword, and it is used in the H1 tag of this blog post. However, while at it, keep the headings natural and organic as much as possible. Avoid stuffing.
2. Featured Snippet
Google’s Snippet feature is open to web pages ranking on page one of Google SERPs. You can make your webpage or blog post a qualified candidate by optimizing your HTML or header tags to help Google understand the page and offer it to searchers as a result that best matches their search. This feature comes really handy for longer posts.
3. Accessibility and User Experience
A web page that uses header tags to format its content will be more friendly to the reader. Such content is easier to digest, especially for the large population of visitors that prefer skimming to reading the entire page. It is easier to keep track when reading using header tags, and without any apparent loss of concentration, visitors will most likely stay longer on your web pages.
In addition to communicating the structure of your content to readers, header tags make the content suitable for screen reader assistive technology. Considering the header tags come in HTML formats, this tech will be easy to understand and render the content of the web page to disabled users.
This is just the icing on the cake – excellent use of header tags will improve your SEO significantly. A couple of Google top staffs have identified header tags as one of the factors considered in SEO rankings of web pages. So, having headers on your webpages will do your SERP rankings a lot of good.
How do you use header tags?
Here are some basic, yet practical ways of applying header tags in structuring your web pages and blog posts.
The H1 tag is the most important of the six tags. What the H1 header tag does is to describe what the web page is all about explicitly. Hence, ensure that:
It is organic, natural, and concise.
It does not appear twice on the same web page.
It is unique across your website.
You do not repeat your title tag as your H1 tag – they serve different purposes.
You may not have to exhaust the other five header tags – H2-H6 tags – except your webpage, or blog post has a complex structure. In most cases, it ends with the H4 tags. However, when the texts are long and complicated, especially technical texts, you will most likely exhaust all the six tags.
When using your H2-H6 tags, ensure that:
Each H2 header tag is used to depict various content sections of the same blogpost. For best results, introduce an H2 tag if the section is between 200-500 words.
You use natural and relevant H2-H6 tags all through.
Your H2-H6 tags should keep the readers on their toes instead of letting the cat out of the bag.
You stick to header hierarchy – always arrange them in the order of importance.
You extend your text updates to the header tags so that the search engines do not miss out on them.
You do not forcefully include keywords in your H2-H6 tags – keep them organic and natural at all times.
You do not use header tags to hide the copy.
Structuring your webpages correctly is a great start.
We cannot overemphasize the importance of using header tags on your webpages and in your blog posts. However, that is just half of the job – you must also ensure that they are properly used. A well-executed header tag hierarchy combined with other on-page optimizations will improve your SEO significantly and make your page rank higher in SERPs.
Do you have specific questions you think this post has not answered? Let us know in the comments below. We will be delighted to hear about them and provide answers accordingly.