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On-Page SEO Optimisation – Why It Is Important For Small Businesses

Every business needs to invest efforts, time, and money into their SEO campaigns to get the desired results. Bigger and thriving businesses usually draft massive budgets for their marketing campaigns. Hence, it is easier to adopt large-scale and advanced strategies to get the job done. The reality is slightly different for small businesses. The marketing budget is small – this limit how far they can go in, and by implication, the attainable results. 

Fortunately, certain SEO strategies come handy for small businesses looking to get their products or services in the faces of their targeted audience. One of these is the On-Page Optimisation.  Are you a small business owner looking to increase your reach and attract the right audience? This is for you. This post discusses on-page optimisation and highlights why it is best for small businesses like yours. 

If you are ready, let’s get to it! 

What is On-Page Optimisation?

On-Page SEO Optimisation collectively describes all the optimisation activities and adjustments that happen on the webpage or the website. These usually include the creation of relevant, high-quality, and keyword-rich content. Others include:

    • HTML – the title tag, header tags, image alt tags, strong and emphasis tags, meta description, schema, and subheads. 
    • Keyword selection – prioritising search intent over potential keywords, and long-tail keywords to beat the competition. 
    • Website architecture – ensuring search engine bots find it easy to crawl your webpages. 
    • URL structure – adopting a URL that includes your targeted keyword to make the webpage appear relevant to both the robots and the reader. 
    • Website Navigation – ensuring your website is easy to navigate so that visitors spend more time on it. 
    • Page Speed Time – optimising your webpage to load fast in line with the current standards of the internet.
    • Content-Length – determining the right length of your content, depending on what your ranking objectives are. 
    • External and Internal Links – internal links to other highly-rated and related pages, as well as high-authority external links will help search engines understand the connection between your content and other top-rated webpages on the internet. 

While on-page optimisation may not singlehandedly take you to the first page of SERPs, it will definitely boost your rankings and make the ultimate battle for ranking for competitive keywords easier. The factors listed above are an excellent way to start your webpage on-page optimisation process. 

Why is on-page optimisation important for small businesses?

We have discussed what on-page optimisation mostly entail. Let’s build on this strong background by considering what perks the entire process brings to the table for small business owners. 

  1.       Brings local results. 
    1. One advantage of on-page optimisation for small businesses is that it delivers local results in their best forms. Most small businesses are local businesses targeting the local audience. Hence, on-page optimisations like the addition of GEO location sitemaps, rich snippets, and inclusion of location-keyword in tags will bring the desired local results in terms of SEO for the targeted local area. 
    2. Cheaper yet effective. 
    3. We mentioned earlier how small businesses are usually low on budget when it comes to marketing. If you are constrained financially, and you still want to get the best possible marketing outputs, then on-page optimisation is the way to go. You can easily get your webpage up in the SERPs while spending little. Just use the right keywords, adopt the best link-building systems, and watch your minimal budget works wonders. 
    4. Lasting value. 
    5. Despite spending less on your on-page optimisation strategies, your small business will enjoy lasting values. Most, if not all, on-page optimisation moves remain relevant and productive for a very long time. And if and when you have to make modifications, they are usually simple and not costly. 
    6. Not time-consuming. 
    7. Small business owners do not have the luxury of time. There is a lot to be done by a few people and in the fastest possible time. In this case, investing precious time on advanced SEO techniques can be counterproductive. Instead, on-page optimisation techniques help to minimise time while bringing the desired results. They are simple, easy to apply and control, and requires no external partners. 
    8. Improved conversion rates. 
    9. Executing the on-page optimisation techniques listed in this post will improve your conversion rates by ensuring visitors get the best possible experience on your webpage. When you focus on optimising your bounce rates and time per session, it helps to improve your UX, rankings, and ultimately your conversion rates. 
    10. Fetches more organic traffic. 
    11. Optimising your images and video, as part of on-page SEO optimisation will turn around your click-through rate for the better. Google images, videos, and YouTube crawl such optimised media files for the consumption of their audience. This, in turn, brings you more organic traffic.
    12. Faster loading speed. 
    13. The continuous advancement of technology means consumers are becoming increasingly impatient when using the internet. For instance, why wait on a website that takes longer to load when there are alternatives that load faster? You do not want your website to frustrate visitors with its loading speed. Hence, adopt the right on-page optimisation techniques to make your page load faster and boost your website conversion rates. 
    14. Makes your website unique. 
    15. On-page optimisation can help to confer a significant degree of on your webpage. Considering how most search engines frown at duplicity, adopting unique meta tags, texts, and video descriptions will protect you from the severe sanctions that come with it. 

In Conclusion…

As a small business owner looking to get the best results from marketing, especially SEO, without breaking the bank, on-page optimisation is the way to go. We have identified the steps involved alongside the expected results when properly implemented. Although most of these steps are DIY in nature, you can outsource them to a befitting digital marketing company like ours. 

Feel free to reach out today for more inquiries or answers to your questions.

We will be delighted to help.

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