How to drive traffic from Social Media to your Website
A business website requires more than great content to deliver the desired results. Most business owners do not understand this. Thus, they focus solely on putting up excellent content instead of diversifying efforts to other vital aspects like increasing website traffic. Getting more traffic to a website is a pivotal way to maximise the effects of the content.
There are various ways of driving traffic to a website. This post will focus on social media. Published content, and by extension the business, will thrive more if business owners leverage their social media platforms appropriately via the right social media strategy.
There are about 3.8 billion social media users at the moment, most of which are digital consumers. This is a pointer to the potency of the right social media strategy, and how it can change the traffic game for any business website.
Read on as we highlight the concise steps brands and businesses can take to drive traffic from their social media platforms to websites.
4 steps to drive traffic from Social Media to your Website
Decide on the best social media platform
We assume that you correctly understand your customers/clients base. If not, this should be your first step. Start with the demographics of your target audience. Their marital status, gender, income, location, education status, and similar metrics can help you to identify their buyer personas. More importantly, it leads you to their most preferred social media channel.
Each social media platform is better suited for a set of an audience than others. For instance, trend followers will prefer Twitter, career-oriented people will prefer LinkedIn, and attention-seekers may opt for Instagram. Alternatively, you may research your industry keywords on each of these platforms. The platform with the highest search volume will most likely be your strongest channel.
This saves you the stress of focusing your efforts on the wrong channel or all of the channels simultaneously.
Put up the right posts at the right time
Having identified the most potent social media channel, you can now focus on the ideal content for the channel. Social media content creation and publishing can be tricky. This is why we recommend that you ‘spy on’ your competitors for some heads up. Do not copy content – it is the most counterproductive move you can make!
Depending on the channel you are exploring, you may need to combine your writing skills with photography and design skills. Helpful tools include Canva, Infogram for infographics, and MyBlogU for social content idea creations. Combine these with relevant hashtags, emoticons, and quotes to increase interaction. You may also introduce relevant videos to drive home your points.
Now, when do you post? The answer is there is no perfect time to post content on your social media. However, you must ensure that your posts come up at the high traffic time to increase your chances of getting in the faces of more people. Run some tests and see which posting time offers the best results.
That said, most people believe Thursdays and Fridays are the best times – both days show 18% increased engagement than other days.
Apply these important strategies to increase your traffic
First, adapt your post to various social media channels. This is not necessary for brands working with just one social media platform. Otherwise, you must come up with a unique posting approach for each social media platform. Using the same approach for every platform can be counterproductive.
For instance, a user that has seen a post somewhere on Twitter will most likely ignore the same post on Facebook. However, if the tags and texts are different in each case, the user will most likely engage both.
Second, you can post the same content more than once. However, you should do it the right way to make it productive. Ensure that the first and subsequent posts have a space of at least 1-2 weeks between them. For best results, do this for only the posts that are highly valuable and actionable.
Third, introduce relevant hashtags to extend your reach. This works best on platforms like Facebook, Twitter, Instagram, and Pinterest. With hashtags, your post stands a better chance of being found. It also helps you to easily see what people are saying about your products and brands. While at it, only use relevant tags without overusing them.
Fourth, take your ‘gospel’ to relevant social network communities and groups. If there is none, you can create one and invite people to be part of it. The catch is always to offer value and beneficial content on these groups. Whether you are creating yours or joining an already existing group, the end game is to get the members to follow your content to your website. Hence, post new contents alongside the links as updates. Ensure that you are offering value – one that cannot be redeemed without visiting your website.
Lastly, integrate your social media channels into the most visible parts of your website. Likewise, include your website material on your social media platform(s). While at it, avoid broken links and ensure that your website is mobile-friendly. Most users use social media on phones and will not switch to their computer just to visit your website.
Track your results
Tracking your results will give you an idea of how effective your strategies and approaches are. You can use Google Analytics social reports to monitor your progress. Based on the “numbers” you record, you can determine what to do next or how to adjust your social media strategy to align with your goal of boosting your website traffic.
Sprout Social is another good software that provides comprehensive social media analytics. It shows the most effective messages in terms of traffic, conversions, and revenue.
Our discussions so far have confirmed that you can leverage social media to increase your website traffic. We have not only shown the benefits but also the steps to take to achieve the desired results. This information, if appropriately applied, is sure to improve your website traffic via social media significantly.
Do you have questions about this post or any other aspect of website traffic? Feel free to contact us today. Our experts will be happy to listen and help you out in the best way possible, including handling your website traffic needs for you.