What is Social Media Management?
As the name suggests, social media management (SMM) is all about managing your social media platforms. Over the past few years, the social media space has grown into an excellent space for businesses to uncover and manage customers. Over 3.8 billion people – half of the population of the world – currently uses at least a social media platform. These numbers comprise 45% of consumers, who rely on these platforms to identify and communicate with their brand of choice.
According to marketers, a business can expect up to 95% ROI on adequate social media management strategy. Against this background, any business or organisation needs to seek ways to maximise the potential and perks that come with social media. This article will give you an insight into what social media management entails and how you can leverage it for the success of your business or personal brand.
Elements of Social Media Marketing
Let’s start by identifying the basic tenets of effective social media management. Either you are handling your social media management in-house or outsourcing this service to a competent agency; the goal is essentially the same. You want a custom social media management strategy that brings results in the fastest time possible.
So, what makes an ideal social media management strategy? Let’s take a look at them below.
“Management” is the phrase “social media management” is not there for fun. It stands for the proper management of your social media accounts. In some cases, a business may have several accounts across different platforms.
The strategy must also entail the adequate analysis of the engagement on these social media platforms. Do you get people to react to your posts? Do you offer answers to the questions asked? All these aspects of SMM come under analysis.
You can schedule your posts in advance. Knowing what to post is not enough when it comes to social media management. You should also know when to post them. You can arrange to have your posts go live at a specific future date and time.
The best way to track your efforts and progress in social media management is by getting comprehensive reports of analytics. These reports may be periodic – monthly or quarterly, and they contain important information like results and improvements.
Social media management is incomplete without proper monitoring. The activities never cease on social media. People will always engage with your posts irrespective of time or situation. It is your responsibility to assess these reactions and comments while offering proper and efficient responses.
If you are running a social media management strategy for your business, it is vital to work with various team members and departments on content. Having inputs across the board ensures that you get the right message across to your audience.
Benefits of Social Media Management
Having discussed what the elements of an excellent social media management strategy are, let’s go a step further by seeing what your business stands to gain from all of these.
It improves your authority
When you post relevant and beneficial content regularly on your accounts across various platforms, it goes a long way to tell people what you do and how good you are at it.
It saves time
An effective SMM strategy will allow you to schedule posts in advance. This way, you can work on posts in your free time, schedule them, and move on to other important parts of your business.
It helps to know your audience better
Your SMM strategy will offer you comprehensive analytics about your audience. Knowing who your audience is, where they come from, and what their needs are, will go a long way in helping you to serve them better.
The online reputation of your brand matters. Social media management helps you to monitor engagements closely and help your audience with questions and requests fast.
It encourages collaboration
The benefits of social media management are indeed impressive. That said, they come at a cost. Up next is a closer look at the cost implications of a good social media management strategy.
Costs of Social Media Management
- As you might have guessed, there is no fixed cost for social media management. The actual cost depends on a couple of factors, including the exact services you want and the tools required to get results. Therefore, always ask for a custom quote from the agency in charge before deciding on the way forward.
- You may pay more or less, depending on the number of social media accounts your business is running, and the number of posts you want to be putting out within a period. Other important determining factors include:
Your company size; bigger companies may spend more to ensure that every department or segment is covered.
Frequency of posting; more posts attracts higher fees.
Service type; there are various types of service under SMM as you will see in your customised quote.
Social media platforms integrated; some platforms are more complicated than others.
Customer service integration; you will spend more if you aim to offer customer service via social media.
Analytics levels; more extensive and in-depth analytics may cost more.
DIY Social Media Management
Note that the best way to go about SMM is to hire a reputable digital marketing agency like ours. However, if you are considering going the DIY route, here are some social media management tools you can consider:
Just a few clicks from a Quote..
Now that you have decided to have the best hands to handle your social media management, there is little or nothing else to do. All you have to do is reach out to us via booking a call. Our social media management experts are always on the ground to discuss your needs and solutions.
Remember, you need an excellent social media marketing strategy to succeed in today’s competitive business world.